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CMB Strengthens Digital Platforms To Deepen Customer Engagement, Says CEO, Mbagwu
CMB Building Maintenance & Investment Company Ltd has stepped up the use of its website and social media platforms to improve engagement with homebuyers and project stakeholders as part of efforts to reinforce its position in Nigeria’s real estate sector.
The company said the move is aimed at providing verified information on projects and addressing the concerns of prospective homeowners through direct and consistent communication.
Chief Executive Officer of the company, Mr. Kelechukwu Mbagwu, said the enhanced digital presence will help promote transparency and ensure that clients receive timely updates on developments across the firm’s estates.
“Our clients want clarity. They want to know what they are buying, how it is progressing and what value they are getting. Digital platforms allow us to show this in real time,” Mbagwu said.
He added that the company is adopting online channels as part of a broader customer-service strategy focused on accountability and openness in property transactions.
CMB’s website currently features estate profiles, development updates, pricing information and guides for potential buyers.
The company said the platform is structured to assist users in conducting initial assessments before booking physical inspections.
In addition to its website, CMB maintains active communication through Instagram, Facebook, LinkedIn and X (formerly Twitter).
Content shared on these platforms includes images and videos from ongoing construction sites, infrastructure installations, and homeowner experiences.
Industry analysts say the shift reflects a growing trend where Nigerians looking to invest in real estate begin their research online before interacting directly with developers.
They note that firms with transparent digital records generally attract more investor confidence.
The company’s digital communication team has also been tasked with providing prompt responses to enquiries from prospective buyers and residents within its completed communities.
According to Mbagwu, ensuring consistent communication is just as important as delivering physical housing infrastructure.
“People want to know they are being carried along. Communication is part of the value we provide,” he said.
Observers say the approach is positioning CMB as one of the real estate firms paying close attention to post-sale relationships and long-term resident satisfaction.
The company maintains that the digital platforms will continue to serve as channels for updates on new developments, stakeholder engagements and community-related activities.
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