Bigi has emerged the most innovative CSD Brand of the year at Brandcom 2021 Awards.

The Bigi carbonated soft drink (CSD) brand produced by Rite Foods has emerged as the “Most Outstanding CSD Brand of the Year” at the Brandcom 2021 Awards for its market leadership position in the beverage industry, surpassing its competitors in that category.

The Bigi brand which is from the stable of the truly Nigeria and world-class company has been the pacesetter with its 12 variants that have been the favourite beverage drink for families across the country, especially in times of celebration. 

The Brandcom Awards in its third edition and organized by Brand Communicator Magazine, a foremost brand, and marketing magazine, was conceived to celebrate and honour brands, agencies, and notable individuals in the brands and marketing industry who are going the extra mile making impact in the industry. It was held at D’ Podium International Event Center, Lagos, on Friday, November 19, 2021.

Commending Rite Foods’ Bigi brand for the award, the organizer and Publisher of Brand Communicator, Joshua Ajayi, said the product has demonstrated that it is the market leader in the beverage industry with its variants, thus meeting consumers’ taste and preferences with the desired satisfaction.

He added that the product had also been adjudged as the best because of its immense contribution to the industry, with worthy initiatives that have been adding value to lives and truly deserve the award.

Commenting on the Bigi feats, the Brand Manager, Boluwatife Adedugbe, commended the organizers for recognizing the brand among others in the fast-moving consumer goods (FMCG) industry, especially for the uniqueness of its taste and refreshing attributes that make it exceptional in the sector.

She affirmed that the brand, which is termed by consumers as “Naija’s favourite” has been connecting with its consumers at various touchpoints of human development to continually revitalize them and also contribute to their well-being, as demonstrated through its numerous sponsorship initiatives.

Adedugbe pointed out that this has been evident in its support to the growth of the entertainment industry through its sponsorship of the “Progressive Tailors Club” movie premiere held at the Filmhouse Cinemas IMAX, Lekki, Lagos.

It also powered the “Prophetess Movie Premiere” as part of its commitment to the promotion of Nigerian talents in entertainment.